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Consumer Trust Stories - Page 14

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Consumer Trust stories

Global Stories

Consumer Trust stories

AI boosts personalisation but consumer trust remains elusive
Customer Experience

AI boosts personalisation but consumer trust remains elusive

AI personalisation boosts customer spend by 75%, yet only 15% of consumers fully trust brands with their personal data, says Twilio report.

By Shannon Williams • 3 min read • Wed, 4th Jun 2025
Un-marketing: redefining personalized marketing strategies
Customer Experience

Un-marketing: redefining personalized marketing strategies

Un-marketing offers a fresh take on personalized marketing, prioritising ethical data use, innovation, and genuine connections to rebuild consumer trust and loyalty.

By Sam Shennan • 5 min read • Wed, 28th May 2025
Brand trust overtakes ads as key travel driver in Asia-Pacific
Loyalty programmes

Brand trust overtakes ads as key travel driver in Asia-Pacific

Trust and brand reputation now drive over 70% of Asia-Pacific travel choices, surpassing ads and loyalty schemes, reveals new impact.com report.

By Kaleah Salmon • 4 min read • Tue, 20th May 2025
UK consumers sceptical of AI's emotional skills in service roles
Customer Experience

UK consumers sceptical of AI's emotional skills in service roles

UK consumers remain sceptical about AI's ability to provide emotionally intelligent customer service, with only 55% believing it can recognise emotions.

By Sean Mitchell • 4 min read • Mon, 19th May 2025
AI-focused marketing risks eroding trust, says new research
Customer Experience

AI-focused marketing risks eroding trust, says new research

New study finds consumers trust companies more when they promote human expertise over AI, especially in personalised services like healthcare and luxury goods.

By Shannon Williams • 3 min read • Wed, 7th May 2025
Visa launches AI-assisted shopping with security focus
Digital Transformation

Visa launches AI-assisted shopping with security focus

Visa has launched Intelligent Commerce, partnering with AI leaders to enable secure, AI-assisted shopping and payments tailored to user preferences.

By Jed Nykolle Harme • 4 min read • Thu, 1st May 2025
Half of consumers trust brands more when using passkeys
Gaming

Half of consumers trust brands more when using passkeys

Nearly half of consumers would trust brands more using passkeys instead of passwords, with 56% of 25-34-year-olds supporting the shift, says Thales study.

By Shannon Williams • 3 min read • Wed, 30th Apr 2025
Marketers embrace privacy, with 50% of users opting into tracking
Marketing Technologies

Marketers embrace privacy, with 50% of users opting into tracking

Global user opt-in for app tracking reaches 50%, with iOS ad spend up 26% as marketers embrace privacy-focused strategies post-Apple's ATT rollout.

By Catherine Knowles • 4 min read • Mon, 28th Apr 2025
Inriver unveils new vision to guide brands in digital commerce
Customer Experience

Inriver unveils new vision to guide brands in digital commerce

Inriver unveils 'Control the Product Data Current' vision, enhancing product data accuracy and AI tools to meet evolving buying habits and market demands.

By Kaleah Salmon • 3 min read • Tue, 22nd Apr 2025
APAC consumers torn between AI benefits & privacy risks
Data Privacy

APAC consumers torn between AI benefits & privacy risks

A new F5 study reveals that while consumers in APAC embrace AI for productivity, they harbour serious concerns about privacy, job security, and ethical use.

By Shannon Williams • 3 min read • Wed, 9th Apr 2025
Consumers willing to pay more for sustainable products
Supply Chain

Consumers willing to pay more for sustainable products

A new survey reveals consumers in Australia and New Zealand are keen to pay more for sustainable household products, despite doubts over corporate claims.

By Sean Mitchell • 3 min read • Wed, 26th Mar 2025
Thales survey reveals declining trust in digital services
Data Protection

Thales survey reveals declining trust in digital services

Thales' 2025 Digital Trust Index reveals plummeting consumer trust in digital services, with 82% abandoning brands due to data privacy fears.

By Kaleah Salmon • 3 min read • Mon, 24th Mar 2025

Stories from Other Regions

Consumer Trust stories

Younger UK consumers more comfortable with AI in messages
Customer Experience

Younger UK consumers more comfortable with AI in messages

Research by Quadient reveals younger Brits are twice as comfortable as older generations with AI-generated communications, amid calls for greater transparency.

By Shannon Williams • 3 min read • Thu, 22nd May 2025
UK retailers face substantial losses from missing parcels
Customer Experience

UK retailers face substantial losses from missing parcels

UK retailers have suffered losses of around GBP £464 million in missing parcels during the peak shopping season, with potentially millions more unaccounted for.

By Shannon Williams • 3 min read • Fri, 18th Apr 2025
Social commerce gains ground in Canada amidst concerns
Online shopping

Social commerce gains ground in Canada amidst concerns

A recent SOTI report reveals that social commerce is reshaping Canadian retail, with 48% of consumers favouring it, though 74% voice security concerns.

By Shannon Williams • 3 min read • Wed, 2nd Apr 2025
23andMe bankruptcy raises concerns for genetic data safety
Physical Security

23andMe bankruptcy raises concerns for genetic data safety

Consumer genomics company 23andMe's bankruptcy has raised serious concerns over the security of sensitive genetic data for its 15 million customers.

By Shannon Williams • 3 min read • Wed, 26th Mar 2025
AI expected to revolutionise Singapore financial services
Customer Experience

AI expected to revolutionise Singapore financial services

A new Salesforce report reveals 60% of Singaporean consumers expect greater AI integration in financial services, with millennials leading the optimism.

By Sean Mitchell • 3 min read • Wed, 19th Mar 2025