Consumer Trust Stories - Page 13

Kiwi Stories

Consumer Trust stories

Seventy-two percent of New Zealanders say brands break promises

A new study reveals 72% of New Zealanders believe brands fail to keep promises, with media firms seen as the worst offenders and financial services ranked best.

By Kaleah Salmon • 3 min read • Wed, 20th Aug 2025

Generative AI

Kiwis embrace AI in travel but trust & caution remain high

A Booking.com report reveals 81% of New Zealanders are excited about AI in travel, yet only 3% fully trust it, showing cautious optimism prevails.

By Shannon Williams • 4 min read • Tue, 29th Jul 2025

Global Stories

Consumer Trust stories

Marketing Technologies

Forter unveils tools to help retailers manage agentic AI surge

Forter launches new tools to help retailers track and manage rising agentic AI traffic, boosting fraud detection and enhancing eCommerce security.

By Catherine Knowles • 4 min read • Thu, 7th Aug 2025

DevOps

Mobile app breaches cost firms USD $7 million despite confidence

Despite 93% confidence in defences, 62% of firms faced mobile app breaches costing an average of USD $6.9 million in 2025, says Guardsquare study.

By Shannon Williams • 4 min read • Wed, 16th Jul 2025

DevOps

AI Agents - The struggle to balance automation, oversight, & security

Visa's plan to use AI agents for automatic payments sparks debate over security risks and whether consumers will trust machines handling their money.

By Sean Mitchell • 5 min read • Tue, 17th Jun 2025

Unified Communications

AI boosts customer service happiness as global wellbeing falls

Global happiness falls to 58% in 2025, yet customer service satisfaction rises, boosted by growing trust in AI-powered support worldwide.

By Sean Mitchell • 4 min read • Thu, 12th Jun 2025

Stories from Other Regions

Consumer Trust stories

Customer Experience

Aussies fed up with customer service bots, survey finds

More than half of Australians are frustrated with customer service bots and may stop buying from brands that fail to resolve their issues quickly and effectively.

By Jed Nykolle Harme • 4 min read • Thu, 14th Aug 2025

Customer Experience

Exclusive: The importance of service reliability in avoiding end-customer dissatisfaction

Digital outages cost Australians AUD $5.3bn annually, eroding trust in telcos, banks and airlines as consumers seek more reliable alternatives.

By Melania Watson • 5 min read • Mon, 11th Aug 2025

Digital Transformation

Australians lose trust as outages cost AUD $5.3b yearly

Widespread outages have cost Australians AUD $5.3 billion yearly, with 68% losing trust in telecommunications amid rising service disruptions.

By Jed Nykolle Harme • 3 min read • Thu, 7th Aug 2025

Data Privacy

UK consumers cautious as AI assistants rise in global acceptance

Over half of UK consumers use AI assistants for daily tasks but remain cautious, especially about financial decisions, valuing human support in stress.

By Shannon Williams • 4 min read • Fri, 25th Jul 2025

Data Protection

UK consumers lose trust as retailers invest more in AI

Despite rising AI investments by UK retailers, 57% of consumers distrust brands' use of AI and 76% doubt data privacy protections, reveals new research.

By Sean Mitchell • 3 min read • Thu, 24th Jul 2025

Data Analytics

UK retail traffic from GenAI assistants surges 1200%

UK retail websites have seen a 1200% rise in traffic from generative AI assistants, as shoppers increasingly trust GenAI for product research and buying decisions.

By Jed Nykolle Harme • 3 min read • Thu, 24th Jul 2025

Customer Experience

Fresha sees higher engagement after switching to RCS messaging

Fresha has boosted customer engagement with a 41.3% read rate and 7.1% more reviews after switching from SMS to secure RCS messaging powered by Twilio and Google.

By Melania Watson • 3 min read • Wed, 23rd Jul 2025

Data Privacy

ADMA appoints Dr Sage Kelly to lead AI guidance for marketers

ADMA has named Dr Sage Kelly Regulatory & Policy Manager to guide marketers on AI regulation amid rising AI use and skills gaps in the industry.

By Melvin Hipolito • 4 min read • Wed, 16th Jul 2025

Data Protection

Fraud, friction, and the future: Prioritising trust in a high-stakes market

A major Australian financial institution lost A$23m from unauthorised transactions, prompting a nationwide push to prioritise trust and fraud prevention in 2024.

By Ljubiša Velikić • 5 min read • Thu, 10th Jul 2025

Fintech

UK consumers show low trust in real-time payments security

UK consumers show low trust in real-time payments security, with only 35% viewing it as safer than credit cards amid rising scam losses of GBP £450 million.

By Jed Nykolle Harme • 3 min read • Mon, 30th Jun 2025

Data Protection

What CISOs wish PR teams knew

CISOs urge PR teams to prioritise accuracy over speed in breach communications and to understand cybersecurity basics for better crisis cooperation.

By Christopher Zahn • 4 min read • Mon, 23rd Jun 2025

Digital Transformation

Australian consumers wary as AI delivers business benefits

Australian businesses benefit from AI-driven customer engagement, yet 66% of consumers express exhaustion and seek greater trust and control over AI interactions.

By Melvin Hipolito • 4 min read • Tue, 17th Jun 2025