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Consumer Trust Stories - Page 7

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Consumer Trust stories

Bazaarvoice finds AI review use fuels shopper mistrust
Customer Experience

Bazaarvoice finds AI review use fuels shopper mistrust

Bazaarvoice finds nearly a quarter of shoppers use AI to write reviews, yet almost two thirds distrust AI-assisted feedback as inauthentic.

By Shannon Williams • 5 min read • Wed, 25th Mar 2026
UK consumers trust banks over AI for financial advice
Digital Transformation

UK consumers trust banks over AI for financial advice

UK consumers still favour banks over AI for financial advice, with over a third saying they do not trust artificial intelligence in banking.

By Sofiah Nichole Salivio • 4 min read • Wed, 25th Mar 2026
EZZ joins JD Health to grow China supplement sales
Customer Experience

EZZ joins JD Health to grow China supplement sales

EZZ partners with JD Health to boost China supplement sales, tapping JD.com's vast digital healthcare platform for broader consumer reach.

By Sean Mitchell • 4 min read • Mon, 23rd Mar 2026
AI aids product discovery, but shoppers shun checkout
Data Protection

AI aids product discovery, but shoppers shun checkout

AI is reshaping how shoppers discover products online, but Criteo data shows few trust it to handle checkout or share sensitive details.

By Shannon Williams • 4 min read • Fri, 20th Mar 2026
Generational divides shape how shoppers use green data
Marketing Technologies

Generational divides shape how shoppers use green data

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

By Shannon Williams • 4 min read • Thu, 19th Mar 2026
Trust as a measurable asset for CMOs in the age of AI
Customer Experience

Trust as a measurable asset for CMOs in the age of AI

As AI floods marketing channels with competent content, CMOs are racing to quantify trust as their scarcest and most valuable asset.

By Geoff Main • 7 min read • Wed, 18th Mar 2026
Global Day of Unplugging pushes brands to cut noise
Data Protection

Global Day of Unplugging pushes brands to cut noise

Global Day of Unplugging puts pressure on brands to dial down digital noise and build more trusted, human and community-led connections.

By Kaleah Salmon • 3 min read • Sat, 7th Mar 2026
Dell email mixes payment-style header with promos
Malware

Dell email mixes payment-style header with promos

Dell draws scrutiny after a promo email mimics a payment remittance notice, blurring lines between marketing, transactions and phishing risks.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
New BS ISO 21800 aims to simplify online contracts
Digital Transformation

New BS ISO 21800 aims to simplify online contracts

New BS ISO 21800 standard aims to cut fine print and make online contracts clearer for consumers across booming UK digital markets.

By Sean Mitchell • 4 min read • Fri, 6th Mar 2026
Criteo becomes first adtech partner for ChatGPT ads
Customer Experience

Criteo becomes first adtech partner for ChatGPT ads

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

By Karen Joy Bacudo • 3 min read • Thu, 5th Mar 2026

Stories from Other Regions

Consumer Trust stories

1001 Optometry launches AI myopia checks for families
Data Protection

1001 Optometry launches AI myopia checks for families

Australian chain 1001 Optometry unveils free AI tool that scans parents' photos to flag early myopia risk in children at home.

By Sean Mitchell • 4 min read • Tue, 24th Mar 2026
Virgin Media O2 pays GBP £6.6m to recycle 85,500 devices
Unified Communications

Virgin Media O2 pays GBP £6.6m to recycle 85,500 devices

Virgin Media O2 paid GBP £6.6m to customers for 85,500 unwanted devices in 2025, highlighting e-waste risks and data security fears.

By Sean Mitchell • 4 min read • Thu, 19th Mar 2026
UK retailers turn to TikTok & AI as social shopping grows
Digital Transformation

UK retailers turn to TikTok & AI as social shopping grows

UK retailers step up TikTok and AI shopping experiments as social feeds overtake high streets and search as the place to discover products.

By Mark Tarre • 4 min read • Thu, 19th Mar 2026
US pDOOH ad spend set to surge 49% as AI use rises
Marketing Technologies

US pDOOH ad spend set to surge 49% as AI use rises

US pDOOH ad spend is forecast to jump 49% in 18 months as AI-powered creative, forecasting and planning reshape digital out-of-home.

By Sofiah Nichole Salivio • 4 min read • Thu, 19th Mar 2026
Survey finds Australians suffering cyber breach fatigue
Data Protection

Survey finds Australians suffering cyber breach fatigue

Survey finds many Australians shrug off data breach warnings, seeing cyber attacks as inevitable despite rising risks and tailored support calls.

By Shannon Williams • 5 min read • Wed, 18th Mar 2026
AI-fuelled scams tied to tariffs erode Canadians' trust
Mobile Device Management

AI-fuelled scams tied to tariffs erode Canadians' trust

AI-boosted scams piggybacking on tariff and cost-of-living fears are eroding Canadians' trust in everyday digital messages, Interac warns.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Mar 2026
'Pay by Bank' awareness falls as usage soars in UK
Fintech

'Pay by Bank' awareness falls as usage soars in UK

UK awareness of 'Pay by Bank' has plunged even as open banking payments surge, sparking calls for a single, standardised label at checkout.

By Kaleah Salmon • 4 min read • Sat, 7th Mar 2026
UK shoppers warm to AI agents but trust concerns grow
Data Protection

UK shoppers warm to AI agents but trust concerns grow

UK shoppers are embracing AI shopping agents for better deals and ease, but rising data privacy fears risk slowing wider adoption.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Mar 2026