Geotab launches GO Anywhere Plus for Australian firms

Geotab has launched GO Anywhere Plus in Australia, targeting businesses that manage powered equipment and trailers across multiple sites.

The asset-tracking product is available in Australia and New Zealand for transport, construction, infrastructure and utilities operators.

Businesses in these sectors often manage equipment across depots, worksites and customer locations, creating visibility gaps around asset location and usage. That can lead to misplaced equipment, extra rental costs and delays when machinery cannot be found or reassigned quickly.

GO Anywhere Plus is designed to track high-value powered equipment and trailers that need frequent location updates and more detailed operating data. For logistics operators, it enables trailers and containers to be monitored separately from the vehicles moving them.

For construction, infrastructure and utilities operators, the device also provides information on equipment use. When connected to power, it supplies near-real-time location data, ignition status, engine hours and inferred distance travelled for supported assets.

This data can be used to identify idle machinery, schedule maintenance and assess whether equipment can be reassigned within a fleet instead of hiring additional assets. The device uses wired power and includes a field-replaceable battery to maintain tracking in different operating conditions.

It also includes geofencing and movement alerts, notifying operators when equipment moves unexpectedly. That allows companies to investigate misplaced or potentially stolen assets more quickly.

Single platform

The product connects with MyGeotab, Geotab's existing fleet management platform. This allows customers to view vehicle and equipment data in one system rather than using separate tools for fleet tracking and asset monitoring.

The combined view is intended to give operators a clearer picture of asset locations, underused equipment and how resources are being deployed across the business.

The launch comes as operators in Australia and New Zealand face pressure to control costs while keeping equipment available across large, and sometimes remote, operating areas. In Australia, the distance between depots and project sites can complicate asset management, while in New Zealand operators often work across geographically varied and remote locations.

David Brown, Associate Vice President - APAC at Geotab, outlined the rationale for the launch.

“Managing a fleet today goes well beyond tracking vehicles. Across ANZ, businesses rely on valuable equipment spread across multiple locations, yet knowing where these assets are and how effectively they're being used isn't always straightforward. Whether it's a trailer left at a depot or machinery sitting idle at a construction site, limited visibility can create unnecessary costs and operational disruption. By building on our existing asset-tracking capabilities, we're helping businesses gain greater visibility over their equipment, make better use of their existing assets and respond more effectively when equipment moves unexpectedly,” Brown said.

Geotab has positioned the product as an extension of its existing asset-tracking range rather than a standalone new platform. By adding operating data alongside location information, it aims to expand connected tracking beyond recovery and security into day-to-day equipment planning.

Geotab says it works with more than 100,000 customers and connects about 6 million vehicles and assets globally. The company processes around 100 billion data points each day.

Brown also highlighted the role of asset information in daily operations.

“Effective asset management starts with having the right information at the right time. For businesses managing valuable equipment across multiple locations, understanding where assets are and how they're being used can make a significant difference to day-to-day operations. With GO Anywhere Plus, we're building on our existing asset-tracking capabilities to help Australian businesses improve equipment availability, reduce operational inefficiencies and make more informed decisions about how their assets are managed,” he said.