Opinion stories
New Zealand's largest online auction site, Trade Me, has improved campaign performance by 20% using AI predictive models and tools to optimise personalisation.
We must invest in developing skilled cybersecurity professionals to sustain and build upon this positive momentum.
When it comes to achieving effective cybersecurity, it's clear that the coming year will be a challenging one for organisations of all sizes.
Australian businesses employ AI voice technology to surpass customer expectations, transforming calls into actionable insights and personalising services.
Rising consumer expectations and digitisation push businesses to upgrade legacy systems for advanced, cloud-based platforms for improved customer engagement and long-term growth.
Amid a shift towards integrated financial solutions, the Asia-Pacific region's business payment landscape is set for major changes.
Cyberattacks on web applications have surged, Barracuda has defended against over 18bn such attacks in 2023 alone, with web apps providing a prime target for cyber attackers due to vulnerabilities and valuable data.
Overcoming the challenging complexity of multi-cloud operations requires an innovative approach to security focusing on cloud, clusters, containers, customer data and code, commonly referred to as the '5 C's'.
In 2024, cybersecurity leaders grapple with higher data breaches, flat budgets, and increasing complexity by focusing on scaling efficiencies and securing hybrid cloud infrastructure.
Traditional rate-limiting falls short against sophisticated DDoS attacks, jeopardising legitimate traffic and placing added burdens on SOC teams; behavioural protection provides a more viable solution.
Businesses must directly tackle carbon emissions for financial savings and reputation; enterprises are urged to follow five steps towards digital sobriety and cleaner carbon health.
Businesses are advised to combine journey mapping, EQ and AI to enhance their digital customer experience strategies.
Privilege Access Management (PAM), with its ability to control key digital accounts, is proving crucial in combating rising cybersecurity threats posed by misuse of digital identities, a key source of business disruption.
In response to the increasing sophistication of cyber threats, the Australian Signals Directorate has revised its Essential Eight Maturity Model (E8MM), incorporating exposure management to proactively identify and prioritise risks, aiding businesses in effectively defending against cyber attacks.
Data-centric organisations in Australia adjust their strategy for 2024, prioritising improved data quality and adopting distributed data management to navigate GenAI advancements successfully.
Retailers are turning to advanced technologies to improve inventory visibility and customer buying history and to surface accurate delivery information. .
The second phase of Cyber Security Strategy aims for scalable maturity, focusing on tech investments, diverse workforce, and cross-sector partnerships.
Amidst organisational failures to successfully apply agile, the TEAL management philosophy shows promise in fully realising agile's potential, by prioritising adaptability, empowerment and self-governance in teams.
In 2024, securing APIs emerges as a critical task for CISOs, with 92% of organisations experiencing breaches due to increasing API adoption and sophisticated AI-powered hacking techniques.
Amid a global 12.6% rise in the cyber-skills gap, advanced security tools like AI automation could alleviate the shortage, particularly for Australian businesses.