Motorsport Stories - Page 3

Global Stories

Motorsport stories

Bitdefender expands cybersecurity partnership with Ferrari F1 team

Bitdefender has extended its partnership with Ferrari F1, boosting cybersecurity support and brand visibility on Ferrari's racing cars this season.

By Melvin Hipolito • 4 min read • Tue, 21st Oct 2025

Digital Transformation

Iron Mountain to digitise McLaren archives for global fan access

Iron Mountain will digitise McLaren Racing's historic archives, using AI to connect fans worldwide with its rich motorsport heritage from 1963 onwards.

By Jed Nykolle Harme • 3 min read • Wed, 15th Oct 2025

Digital Transformation

Ducati extends Siemens partnership to drive digital innovation

Ducati has extended its partnership with Siemens for two years to enhance motorcycle innovation using the Siemens Xcelerator platform across racing and consumer models.

By Catherine Knowles • 4 min read • Thu, 9th Oct 2025

Data Analytics

Confluent & VCARB partner to drive real-time data in Formula 1

Confluent partners with VCARB Formula 1 team to stream real-time data, enhancing race strategy and engineering with rapid telemetry insights.

By Melvin Hipolito • 3 min read • Thu, 2nd Oct 2025

Digital Transformation

Taking your events team to the top of the podium with technology

Silverstone transformed its events by adopting Amadeus' technology, boosting sales and fan experiences for F1 weekends drawing 480,000 attendees.

By Iain Saxton • 4 min read • Tue, 30th Sep 2025

Formula One

Aon & Ferrari HP unveil multi-year Formula One partnership

Aon has become an Official Partner of Scuderia Ferrari HP in a multi-year deal, debuting at the Italian Grand Prix in Monza to boost global brand presence.

By Kaleah Salmon • 3 min read • Tue, 9th Sep 2025

Enterprise Resource Planning

McLaren Racing, Freshworks partner to streamline IT for 2025

McLaren Racing partners with Freshworks to adopt AI-powered IT solutions, enhancing global IT efficiency for the 2025 Formula 1 season and beyond.

By Jed Nykolle Harme • 3 min read • Sat, 26th Jul 2025

Gaming

Game review: F1 25 (Xbox Series X)

F1 25 on Xbox Series X delivers photorealistic graphics and diverse modes, including 'Braking Point 3' story and F1 movie chapters, for a thrilling racing experience.

By Damian Seeto • 5 min read • Mon, 9th Jun 2025

Network Infrastructure

Airspeeder flying car races set the pace for the next mobility revolution

Airspeeder's electric flying car races over South Australia's salt flats could spark a revolution in urban transport and eVTOL technology development.

By Moritz Florian • 5 min read • Tue, 27th May 2025

Customer Experience

Infobip, Haas F1 partner to boost fan engagement with AI tech

Infobip partners with MoneyGram Haas F1 Team to boost fan engagement via AI-powered messaging channels like WhatsApp and RCS at the 2025 Miami Grand Prix.

By Jed Nykolle Harme • 3 min read • Sat, 10th May 2025

Clean technologies

FIA unveils motorsport stars for Smart Driving Challenge

The FIA has unveiled its new ambassadors for the Smart Driving Challenge, including seven prominent drivers, to promote safer, sustainable driving globally.

By Kaleah Salmon • 3 min read • Tue, 1st Apr 2025

Unified Communications

TeamViewer partners with F1 Academy to empower women

TeamViewer has partnered with F1 Academy, committing to boost female representation in motorsport over the next two years and enhance inclusivity in the sport.

By Melania Watson • 2 min read • Wed, 12th Mar 2025

Okta

Okta partners with McLaren Racing to boost digital security

Okta has teamed up with McLaren Racing in a multi-year partnership from 2025, enhancing digital security for the team's global fans and stakeholders.

By Melania Watson • 3 min read • Fri, 31st Jan 2025

Formula One

VCARB partners with Dynatrace for F1 tech excellence

Visa Cash App Racing Bulls and Dynatrace have forged a partnership, making the latter their official analytics partner for the 2025 Formula One season.

By Kaleah Salmon • 2 min read • Wed, 15th Jan 2025

Crypto

Binance teams up with Gasly for fan-designed F1 helmet

Binance has teamed up with Formula One driver Pierre Gasly for an exciting helmet design contest, allowing fans to win exclusive prizes ahead of the Australian Grand Prix.

By Sean Mitchell • 3 min read • Thu, 9th Jan 2025

Stories from Other Regions

Motorsport stories

Fintech

Revolut to become title partner for Audi F1 team from 2026

Revolut will be the title partner of Audi's new Formula 1 team starting in 2026, integrating fintech innovations in motorsport and fan engagement.

By Catherine Knowles • 4 min read • Thu, 31st Jul 2025

Autodesk

Singapore to host STEM Racing World Finals alongside F1 in 2025

Singapore will host the inaugural Aramco STEM Racing World Finals in 2025, coinciding with the Formula 1 Singapore Airlines Singapore Grand Prix.

By Kaleah Salmon • 4 min read • Tue, 20th May 2025

Artificial Intelligence

AI safety camera aims to improve protection at rally events

The FIA has rolled out an AI Safety Camera at the 2025 European Rally Championship to enhance real-time spectator safety on rally stages.

By Jed Nykolle Harme • 3 min read • Tue, 29th Apr 2025

Data Protection

Acronis partners with Brad Jones Racing for cybersecurity boost

Acronis has embarked on a three-year partnership with Brad Jones Racing to enhance cybersecurity, supported by Extranet Systems, for the Australian motorsport team.

By Kaleah Salmon • 3 min read • Thu, 27th Feb 2025

Software-as-a-Service

Exclusive: Smartsheet's Miya McClain discusses expanding enterprise efficiency

Miya McClain of Smartsheet highlights the importance of customer feedback in enhancing enterprise efficiency with new features like Collections and AI integration.

By Melania Watson • 6 min read • Fri, 22nd Nov 2024