Marketing Stories - Page 75

Kiwi Stories

Marketing stories

Komatsu intelligent machines delivering major advantages for Matamata contractor

Savings are already mounting for Matamata contractor Stephen McPherson, whose new Komatsu iMC machines let his crew trim sites faster and more accurately.

By Staff Writer • 4 min read • Wed, 9th May 2018

Partner Programmes

Kiwi tech marketers strengthen position by banding together

A group of specialist technology marketers and strategists have created the Technology Marketers Group to improve the success of NZ tech companies.

By Ben Moore • 3 min read • Mon, 30th Apr 2018

Data Analytics

Property and construction workers in particularly short supply

Demand for construction professionals is likely to keep outstripping supply this year, as New Zealand presses ahead with its housing push.

By Staff Writer • 2 min read • Sun, 8th Apr 2018

Global Stories

Marketing stories

Data Analytics

LiveRamp brings data-driven marketing platform to Australia

IdentityLink is a marketing solution that aims to ethically enable clients to target consumers and clients at the right time and in the right way.

By Ben Moore • 2 min read • Wed, 23rd May 2018

Data Analytics

Adobe brings analytics to paid search campaigns with new integrations

The company has launched 'Advertising Analytics for Paid Search' in an effort to provide more clarity to paid search campaigns.

By Patrick Martlew • 3 min read • Fri, 18th May 2018

Customer Experience

How AI is changing marketing exponentially - Gartner

AI is set to revolutionise marketing, offering real-time personalisation and conversational experiences at scale, according to a report from Gartner.

By Chris Pemberton • 3 min read • Wed, 16th May 2018

Marketing Technologies

Demand for DXPs changing the technology landscape

DXP provider Liferay says digital experience platforms are forcing a categorical shift in the technology marketplace.

By Ben Moore • 2 min read • Thu, 10th May 2018

Marketing Technologies

Aussie indie digital marketers win Bing innovation partner award

Sparro, a Sydney-based digital marketing agency, has managed to take home a big win from the Bing Partner Awards for their AI bidding solution.

By Ben Moore • 2 min read • Mon, 7th May 2018

Data Analytics

Marketing platform makes recommendations personal across user channels

Consumers increasingly expect a personalised and relevant shopping experience whenever and however they interact with a brand.

By Kai Ping Lew • 2 min read • Thu, 26th Apr 2018

Data Analytics

Report: Is social media marketing worth the hype?

A report from Pure SEO reveals a 31.3% rise in website visits from social media in 2017, yet experts advise a diversified digital marketing approach.

By Julia Gabel • 2 min read • Mon, 23rd Apr 2018

Digital Transformation

Breaking down silos: Why marketers must reimagine their approach to data

cording to a recent report by Microsoft, digital transformation is estimated to add $45 billion to Australia's GDP by 2021.

By Julia Gabel • 3 min read • Mon, 26th Mar 2018

DataCentre infrastructure

APC by Schneider Electric looking to fill channel role after new promotions

The company is now actively seeking to fill both its strategic marketing and operations role and its channels and alliances role.

By Patrick Martlew • 3 min read • Fri, 9th Mar 2018

Partner Programmes

Ivanti gives its partner program a significant refresh

Ivanti says it is looking to enhance the expertise of national sales providers (NSPs) and expert solution providers (ESPs).

By Patrick Martlew • 2 min read • Fri, 2nd Mar 2018

Customer Relationship Management

Asia Pacific marketers now global leaders in AI adoption – report

While half (51%) of North American marketers see 'no perceived need' for AI, only a third (38%) of APAC marketers share this sentiment.

By Kai Ping Lew • 3 min read • Tue, 27th Feb 2018

Marketing Technologies

Forrester names Adobe leader in enterprise marketing and campaign management

Adobe shines in Forrester's latest reports, leading in enterprise marketing and campaign management, acclaimed for top scores in current offering and strategy.

By Kai Ping Lew • 3 min read • Thu, 22nd Feb 2018

Marketing Technologies

Kiwi digital agency secures German web award for second year running

Wellington-based digital agency Resn has been crowned 'Agency of the Year' at the 2018 Awwwards Conference in Berlin, marking its second consecutive win.

By Kai Ping Lew • 2 min read • Mon, 12th Feb 2018

Unified Communications

Startup uses chatbot to simplify global digital marketing

MemePR's marketing platform uses artificial intelligence to connect working partners from all around the world with those in need of marketing service.

By Kai Ping Lew • 2 min read • Thu, 8th Feb 2018