Marketing Stories - Page 71

Kiwi Stories

Marketing stories

Best job sites for finding remote workers

Remote hiring is getting easier for employers, with free or low-cost sites offering access to vetted freelancers and developers worldwide.

By Michael Curreen • 11 min read • Mon, 29th Jun 2020

Global Stories

Marketing stories

Marketing Technologies

Why Your Mobile Marketing Strategy Needs Geofencing to Improve Conversions

Geofencing is becoming increasingly important in mobile marketing strategies. Find out why and how to implement it effectively.

By Staff Writer • 5 min read • Tue, 22nd Dec 2020

Marketing

Seismic acquires Grapevine6 social sales platform

The acquisition will result in an integrated offering called Seismic LiveSocial, a social engagement solution for sales and client-facing teams.

By Staff Writer • 3 min read • Thu, 3rd Dec 2020

Customer Relationship Management

Hootsuite launches integration with Dynamics 365

The new alliance will bring a suite of social capabilities to Microsoft customers from Hootsuite's 150+ app ecosystem.

By Staff Writer • 2 min read • Tue, 17th Nov 2020

Marketing Technologies

How NZ Labour crushed the National Party on Facebook

National Party's broad, varied Facebook campaign may have contributed to their election loss, says digital marketing expert.

By Shannon Williams • 3 min read • Wed, 4th Nov 2020

Data Analytics

ANZ marketers have data and analytics challenges to overcome

Marketers in Australia and New Zealand are facing a new growth mandate, with 93% prioritising marketing-led growth, according to Salesforce Datorama.

By Shannon Williams • 3 min read • Thu, 22nd Oct 2020

DataCentre infrastructure

Vertiv revamps partner programme, portal

The portal adds a gamification approach that allows users to progress up status tiers and access greater sales and marketing support.

By Staff Writer • 2 min read • Fri, 2nd Oct 2020

Data Analytics

HubSpot boosts SMS marketing capabilities with MessageMedia

HubSpot partners with MessageMedia to add targeted SMS capabilities to its CRM platform, providing marketers with personalised cross-channel campaigns.

By Staff Writer • 2 min read • Thu, 10th Sep 2020

Marketing Technologies

How CleverTap can fuel your organisation's growth and drive customer retention

CleverTap offers a range of marketing solutions including behavioural analytics, campaign optimisation, messaging channels, product experiences, and more.

By Apoorv Bhatnagar • 3 min read • Thu, 27th Aug 2020

Marketing

How 3 Kiwi firms joined forces on marketing in a time of crisis

New Zealand-based organizations, Campbell+Co, Stitch, and AA Smartfuel, have launched a successful pop-up drive-in cinema to weather the COVID-19 storm.

By Staff Writer • 3 min read • Wed, 19th Aug 2020

Data Analytics

New services from SAS aim to help brands adapt to marketing disruption

The offerings and updates span areas such as digital insights, customer insights, attribution services, and unified marketing intelligence.

By Staff Writer • 3 min read • Mon, 13th Jul 2020

Marketing Technologies

Unilever chooses Alibaba Cloud solutions to bring marketing game to new heights

Alibaba Cloud joins forces with Unilever for innovative digital marketing campaigns and enhanced customer insights.

By Catherine Knowles • 3 min read • Mon, 6th Jul 2020

Partner Programmes

HCL Technologies bolsters precision marketing offering

HCL Technologies has launched a new marketing product designed to assist organisations with taking their precision marketing strategies to the next level.

By Staff Writer • 2 min read • Mon, 22nd Jun 2020

Marketing Technologies

Acronis taps Steven McChesney as new CMO

Acronis appoints tech marketing veteran Steven McChesney as CMO to enhance brand awareness and focus on cyber protection and cloud transition.

By Staff Writer • 2 min read • Tue, 16th Jun 2020

Customer Relationship Management

Datacom dives into cloud with Adobe

One of the region's biggest service providers has abandoned its on-premise solution to take CX online with Adobe Experience Manager.

By Ben Moore • 2 min read • Tue, 9th Jun 2020

Marketing

Epicor announces appointment of new CMO

Epicor Software strengthens its executive team appointing Paul Stoddart as CMO to drive global marketing strategy. Stoddart brings over 20 years of experience.

By Staff Writer • 3 min read • Thu, 2nd Apr 2020

Data Analytics

Snowflake and Adobe team up to empower marketing teams

Snowflake and Adobe have collaborated to enhance marketing teams' data insights through a new integration, enabling real-time campaign analysis and scalability.

By Catherine Knowles • 3 min read • Fri, 20th Mar 2020