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Marketing Stories - Page 4

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Marketing stories

AI reshapes customer data, loyalty and marketing decisions
Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Last month
A/NZ tech leaders warn AI governance lags adoption
Data Protection

A/NZ tech leaders warn AI governance lags adoption

Boards are rushing into AI deployments, but leaders say weak data governance and security gaps are now threatening trust and returns.

By Mark Tarre • 5 min read • Last month
Kentico posts record recurring revenue on SaaS AI demand
Software-as-a-Service

Kentico posts record recurring revenue on SaaS AI demand

Higher SaaS adoption and AI demand helped lift Kentico to record annual recurring revenue, outpacing a market growing only in single digits.

By Mark Tarre • 4 min read • Last month
AskNicely launches AI review-routing tool for chains
Software-as-a-Service

AskNicely launches AI review-routing tool for chains

Visibility in AI search is becoming harder for chains without reviews across multiple sites, as AskNicely automates routing feedback to them.

By Mark Tarre • 3 min read • Last month
Tubing mascara searches surge as summer heat bites
Data Analytics

Tubing mascara searches surge as summer heat bites

Beauty shoppers are turning to tubing formulas to avoid smudging and flaking in heat, with searches up 176% year on year.

By Sofiah Nichole Salivio • 4 min read • Last month
Meta launches Muse Image in Meta AI for chats & apps
Data Protection

Meta launches Muse Image in Meta AI for chats & apps

The rollout puts image generation inside Meta's most-used apps, as the company broadens its AI tools for chats, stories and advertising.

By Joseph Gabriel Lagonsin • 3 min read • Last month
Why financial services now leads email deliverability
Phishing

Why financial services now leads email deliverability

Strict compliance has helped banks and insurers outperform retail on inbox placement, as cleaner data now drives better delivery rates.

By Bobby Joseph • 5 min read • Last month
Agentic AI traffic surges as bots dominate the web
Data Protection

Agentic AI traffic surges as bots dominate the web

Businesses may need to rethink bot blocks, as Decodo says automated systems now make up 57.4% of web requests and shape product discovery.

By Sean Mitchell • 4 min read • Last month
Leap rebrands Ticketbooth as it expands across APAC
Software-as-a-Service

Leap rebrands Ticketbooth as it expands across APAC

Australian organisers could gain a single event system as Leap folds Ticketbooth into its APAC push, adding apps, analytics and marketing tools.

By Sean Mitchell • 4 min read • Last month
Kolsquare links influencer data to ChatGPT & Gemini
Software-as-a-Service

Kolsquare links influencer data to ChatGPT & Gemini

Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.

By Sofiah Nichole Salivio • 4 min read • Last month

Stories from Other Regions

Marketing stories

MicroCare appoints Kevin Castonguay as Marketing Chief
Digital Transformation

MicroCare appoints Kevin Castonguay as Marketing Chief

The Connecticut-based supplier is betting on a veteran marketer to lift brand awareness as it targets growth in specialist industrial markets.

By Sofiah Nichole Salivio • 4 min read • Last month
Marc Lewis launches SCAFFOLD to preserve creative voice
Software-as-a-Service

Marc Lewis launches SCAFFOLD to preserve creative voice

Creative workers wary of AI sameness now have a tool designed to keep their personal voice intact while automating routine tasks.

By Mark Tarre • 4 min read • Last month
Adverity launches Atlas to add AI context for marketers
Software-as-a-Service

Adverity launches Atlas to add AI context for marketers

The layer is designed to stop AI misreading marketing shifts, after many pilots fail because systems lack business context and governance.

By Sofiah Nichole Salivio • 3 min read • Last month
Green Bean Studios reports record sales & new links
Marketing

Green Bean Studios reports record sales & new links

Rising demand from schools and councils has helped the Manchester-based children's learning business post its strongest sales months yet.

By Sofiah Nichole Salivio • 4 min read • Last month
AAMS launches Asia Admarcom Alliance across six markets
Marketing Technologies

AAMS launches Asia Admarcom Alliance across six markets

The pact is meant to ease fragmentation as marketers across Southeast Asia face common pressures from AI, content, data and skills gaps.

By Sean Mitchell • 4 min read • Last month
Australian firms warned over AI brand visibility race
Software-as-a-Service

Australian firms warned over AI brand visibility race

Half of Australians now use generative AI, giving brands less than two years to shape how systems describe them to customers.

By Sean Mitchell • 5 min read • Last month
Creators spread affiliate traffic across multiple shops
eCommerce

Creators spread affiliate traffic across multiple shops

Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.

By Sofiah Nichole Salivio • 4 min read • Last month
Kane tops England influencer rankings after Mexico win
Marketing

Kane tops England influencer rankings after Mexico win

England's Mexico victory sent social media value soaring, with Harry Kane generating GBP £25.8 million in Earned Media Value for brands.

By Regine Laguilles • 4 min read • Last month