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Marketing Stories - Page 25

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Start training for a job that doesn't exist yet
Data Analytics

Start training for a job that doesn't exist yet

On International Women's Day, a data leader urges young women to train for unseen careers, valuing curiosity and pivots over rigid plans.

By Jo-Ann Foo • 5 min read • Fri, 6th Mar 2026
The future of marketing is built on open data infrastructure
Data Analytics

The future of marketing is built on open data infrastructure

Marketing's future belongs to teams that master open, unified data infrastructure instead of guessing through disconnected systems.

By Monica Ohara • 4 min read • Thu, 5th Mar 2026
Criteo becomes first adtech partner for ChatGPT ads
Customer Experience

Criteo becomes first adtech partner for ChatGPT ads

Criteo joins OpenAI's ChatGPT ad pilot as first adtech partner, testing conversational commerce ads across ChatGPT Free and Go in the US.

By Karen Joy Bacudo • 3 min read • Thu, 5th Mar 2026
Paving the way: SAS leaders inspiring the next generation of women in tech
Data Analytics

Paving the way: SAS leaders inspiring the next generation of women in tech

Female leaders at SAS Australia and New Zealand are mentoring, advocating and innovating to build pathways for the next generation in tech.

By SAS • 5 min read • Thu, 5th Mar 2026
The energy transition will stall without women in tech
Data Analytics

The energy transition will stall without women in tech

The net-zero transition risks stalling unless more women shape the tech driving AI, cybersecurity and digital energy systems.

By Josette Addinall • 4 min read • Thu, 5th Mar 2026
Typeface unveils AI engine for governed marketing at scale
DevOps

Typeface unveils AI engine for governed marketing at scale

Typeface launches a Marketing Orchestration Engine, unifying AI agents, brand data and IT controls to govern cross-channel campaigns at scale.

By Sean Mitchell • 4 min read • Thu, 5th Mar 2026
Rooms shape power: How culture signals exclude women in tech
Hybrid & Remote Work

Rooms shape power: How culture signals exclude women in tech

In tech and marketing, women are excluded not just by bias in code or funding, but by domestic load and male-coded networking rituals.

By Anna Harrison • 4 min read • Wed, 4th Mar 2026
Retailers brace for AI search and complex deal discovery
Digital Transformation

Retailers brace for AI search and complex deal discovery

As shoppers turn to AI search and influencers to hunt deals, retailers race to unify promotions or risk confusion, margin hits and lost loyalty.

By Dan Surtees • 4 min read • Wed, 4th Mar 2026
The SEO leadership gap in the age of AI
Marketing Technologies

The SEO leadership gap in the age of AI

AI is reshaping search, but SEO leadership remains stubbornly male, risking narrower strategy, pay gaps and biased AI-driven search.

By Laura Rudd • 5 min read • Wed, 4th Mar 2026
Connected packaging becomes boardroom imperative in 2026
Manufacturing

Connected packaging becomes boardroom imperative in 2026

Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.

By Shannon Williams • 4 min read • Fri, 27th Feb 2026

Stories from Other Regions

Marketing stories

Why women entrepreneurs must own their digital identity
Blockchain

Why women entrepreneurs must own their digital identity

Women founders risk empires built on rented platforms; owning domains turns digital identity into an asset they control and can scale.

By Rachel Sterling • 4 min read • Thu, 5th Mar 2026
How digital campaign strategy shapes modern marketing
DevOps

How digital campaign strategy shapes modern marketing

Digital campaign strategy is reshaping marketing, where AI, workflows and diverse leadership align data, design and production at scale.

By Stella Chau • 4 min read • Thu, 5th Mar 2026
IWD 2026: Why #GivetoGain Is the antidote to the 'knowledge is power' myth
Unified Communications

IWD 2026: Why #GivetoGain Is the antidote to the 'knowledge is power' myth

This International Women's Day, #GivetoGain urges tech leaders to swap hoarding knowledge for sharing it, unlocking real power and progress.

By Rebecca Taylor • 5 min read • Thu, 5th Mar 2026
myPlates names Shikha Thakur Head of Marketing Performance
DevOps

myPlates names Shikha Thakur Head of Marketing Performance

myPlates appoints Shikha Thakur Head of Marketing Performance to drive data-led digital growth and transform into a consumer-focused brand.

By Mark Tarre • 4 min read • Wed, 4th Mar 2026
Wickes debuts home improvement retail media network
Digital Transformation

Wickes debuts home improvement retail media network

Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.

By Sofiah Nichole Salivio • 4 min read • Mon, 2nd Mar 2026
AI 'Cat Decoder' drives DINE sales surge on Amazon
Hyperscale

AI 'Cat Decoder' drives DINE sales surge on Amazon

AI-powered 'Cat Decoder' fuels 73% DINE sales jump on Amazon, drawing new shoppers and boosting offline cat food sales across Australia.

By Mark Tarre • 4 min read • Mon, 2nd Mar 2026
AI spend surges but marketers struggle to generate value
Digital Transformation

AI spend surges but marketers struggle to generate value

Marketers pour money into AI, yet most still blast generic spam as fragmented data blocks the real conversations customers now expect.

By Catherine Knowles • 4 min read • Sat, 28th Feb 2026
Singapore firms favour specialist skills & contractors
Customer Relationship Management

Singapore firms favour specialist skills & contractors

Singapore employers tighten permanent headcount, channelling spend into scarce AI, cyber and data skills while ramping up contract hiring.

By Mark Tarre • 5 min read • Fri, 27th Feb 2026