InfrastructureNews New Zealand - Aotearoa's infrastructure news for industry decision-makers
New Zealand

Marketing strategy Stories - Page 24

Kiwi Stories

Marketing strategy stories

Online marketing tripping up SMEs
Data Analytics

Online marketing tripping up SMEs

Tactix warns Kiwi SMEs are squandering marketing budgets on poorly planned online campaigns, emphasising the urgent need for better-aligned strategies.

By Staff Writer • 6 min read • Mon, 23rd Apr 2012

Global Stories

Marketing strategy stories

Four forces shaking up marketing right now
Partner Programmes

Four forces shaking up marketing right now

Having attended a conference in Las Vegas, we've been pondering the fundamental forces at work in marketing tech - here are the four most prominent.

By Martin Kihn • 4 min read • Tue, 31st May 2016
It's not just about the weather: put your emails in context
Data Analytics

It's not just about the weather: put your emails in context

Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.

By Kristin Naragon • 5 min read • Tue, 10th May 2016
Internet ad revenues soaring in the US
Marketing Technologies

Internet ad revenues soaring in the US

US internet ad spend hits record $14.9 billion in H1 2011, up 23% year-on-year, as businesses leverage online marketing's clout.

By Staff Writer • 1 min read • Fri, 30th Sep 2011
Demystifying Web Engagement Management
Data Analytics

Demystifying Web Engagement Management

Scott Liewehr, Sr. WCM Consultant, The Gilbane Group; will present Sitecore's next webinar: Demystifying Web Engagement Management.

By Staff Writer • 3 min read • Mon, 1st Nov 2010