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Marketing strategy Stories - Page 2

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Marketing strategy stories

Global Stories

Marketing strategy stories

AI reshapes customer data, loyalty and marketing decisions
Data Protection

AI reshapes customer data, loyalty and marketing decisions

Better customer data is becoming essential as AI agents start to shape product discovery, loyalty and campaign choices in real time.

By Mark Tarre • 5 min read • Last month
MindBridge names Maziarz Chief Product & Marketing Officer
Software-as-a-Service

MindBridge names Maziarz Chief Product & Marketing Officer

Demand for AI oversight tools is rising as finance teams automate more processes, prompting MindBridge to expand its leadership structure.

By Sean Mitchell • 4 min read • Last month
TikTok report says AI creative needs better signals
Digital Transformation

TikTok report says AI creative needs better signals

Marketers are finding that AI can boost output without lifting quality unless they feed it richer audience and community signals.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Relativity names Chris Brown President to expand remit
Software-as-a-Service

Relativity names Chris Brown President to expand remit

The move puts product, marketing and partnerships under one executive as Relativity intensifies its push to embed AI in legal workflows.

By Sofiah Nichole Salivio • 4 min read • Last month
Kolsquare links influencer data to ChatGPT & Gemini
Software-as-a-Service

Kolsquare links influencer data to ChatGPT & Gemini

Marketers can now query live campaign data in ChatGPT, Claude and Gemini, cutting manual reporting time and speeding up decisions.

By Sofiah Nichole Salivio • 4 min read • Last month
Halifax to be rebranded as Lloyds by banking group
Digital Transformation

Halifax to be rebranded as Lloyds by banking group

Halifax customers will keep their account details as Lloyds Banking Group folds the brand into Lloyds, with no immediate action needed.

By Karen Joy Bacudo • 3 min read • Last month

Stories from Other Regions

Marketing strategy stories

Robotic Marketer launches all-in-one marketing platform
Software-as-a-Service

Robotic Marketer launches all-in-one marketing platform

By tying strategy to revenue outcomes, the platform aims to help mid-sized firms prove marketing's return and cut tool sprawl.

By Joseph Gabriel Lagonsin • 5 min read • Last month
CulturalPulse launches AskGenie to map audience segments
Data Analytics

CulturalPulse launches AskGenie to map audience segments

Businesses risk missing growth in a more diverse Australia unless they measure cultural identity alongside age, income and life stage.

By Joseph Gabriel Lagonsin • 4 min read • Last month
MicroCare appoints Kevin Castonguay as Marketing Chief
Digital Transformation

MicroCare appoints Kevin Castonguay as Marketing Chief

The Connecticut-based supplier is betting on a veteran marketer to lift brand awareness as it targets growth in specialist industrial markets.

By Sofiah Nichole Salivio • 4 min read • Last month
Hyundai Card launches Alphabet Card as standalone brand
Data Science

Hyundai Card launches Alphabet Card as standalone brand

Customers seeking more tailored rewards will now find Hyundai Card's niche products separated from its mainstream range under a new brand.

By Karen Joy Bacudo • 4 min read • Last month
Australian firms warned over AI brand visibility race
Software-as-a-Service

Australian firms warned over AI brand visibility race

Half of Australians now use generative AI, giving brands less than two years to shape how systems describe them to customers.

By Sean Mitchell • 5 min read • Last month
Creators spread affiliate traffic across multiple shops
eCommerce

Creators spread affiliate traffic across multiple shops

Most creators now send affiliate traffic to several shops, weakening brands' control over where sales leads are sent and tracked.

By Sofiah Nichole Salivio • 4 min read • Last month
Rithum appoints Kim Miller as Chief Marketing Officer
Software-as-a-Service

Rithum appoints Kim Miller as Chief Marketing Officer

The appointment comes as the commerce software group seeks to sharpen its market position and deepen customer engagement amid tougher competition.

By Sofiah Nichole Salivio • 4 min read • Last month
UK social media ban forces youth influencer rethink
YouTube

UK social media ban forces youth influencer rethink

Planned restrictions could strip £1.3 billion from UK digital ad spend in 2027 as brands lose easy access to under-16s online.

By Sofiah Nichole Salivio • 5 min read • Last month
Techreach launches UK consultancy for MSP founders
Customer Relationship Management

Techreach launches UK consultancy for MSP founders

MSP owners could gain more targeted marketing support as a new UK consultancy promises advice shaped by first-hand operating experience.

By Sofiah Nichole Salivio • 4 min read • Last month
UK marketers miss cultural moments, Optimizely finds
Customer Experience

UK marketers miss cultural moments, Optimizely finds

More than half of UK consumers are likelier to engage when brands react to live events, but internal bottlenecks are slowing marketers down.

By Sofiah Nichole Salivio • 4 min read • Last month
The hidden costs of in-house Google Ads management
Marketing Technologies

The hidden costs of in-house Google Ads management

In-house teams often miss hidden salary, tooling and efficiency costs that can wipe out the savings from ditching agency retainers.

By Lovan • 5 min read • Last month