Football stories
Host-city landlords saw a sharp uplift as tournament demand pushed Baselane customers' short-term rental payouts up 60% year on year.
His World Cup antics drew 43% positive US social sentiment, putting Erling Haaland ahead of Lionel Messi and Cristiano Ronaldo online.
Supporters want tailored journeys over stadium spectacle at the 2030 FIFA World Cup, as 40% backed personalisation in Designit's survey.
Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.
Streaming, ticketing and live analytics at the expanded tournament are straining the unseen power systems that keep matches online and broadcast.
Eligible England supporters in the US can now avoid daily roaming fees on O2 during the rest of the tournament, with credits back to 20 July.
The sleeve sponsorship gives Midea repeated exposure to Barcelona's vast global audience as it targets stronger brand recognition in Australia and New Zealand.
Thousands of athletes and volunteers relied on Atos's systems to keep competition data, entries and results running smoothly at the 2026 event.
Football fans can now get fixtures, stats and games in WhatsApp and RCS as Infobip deepens its push into sports engagement.
Disconnected ticketing and membership systems are leaving clubs and tournaments with patchy fan data, weakening loyalty and repeat attendance.
Exposed logs show viewers of pirate football streams were steered towards offshore betting sites, raising privacy and fraud risks ahead of the 2026 World Cup.
Advertisers paid a premium to reach Australia's World Cup audience as content on Tony Popovic drew 23.5 times more bidding than pre-tournament levels.
Live gas readings will help commanders spot hazards quickly at Miami's World Cup stadium, where crowds may reach one million.
The North London club generated GBP £37.7 million from Instagram in early 2026, widening the gap over rivals and boosting commercial clout.
Companies can now offset IT disposal costs while funding support for young people affected by homelessness through a recycling-linked credit scheme.
England's semi-final could send shoppers online in a half-time rush, with slower sites risking lost sales and checkout failures.
Only 41% of UK consumers feel able to spot AI-written content, leaving sports fan communities exposed to misleading posts and fake quotes.
Younger Australians are driving demand for wellness devices as the Sydney brand offers 30% off in a one-day flash sale and 25% for a month.
UK supporters are taking a fresh interest in the sensors, cameras and robotic systems quietly shaping match decisions and stadium safety.
Australian pubs are seeing extra footfall and kit purchases have surged as live matches spur late-night and early-morning spending.
