InfrastructureNews New Zealand - Aotearoa's infrastructure news for industry decision-makers
New Zealand

ESP Stories

Kiwi Stories

ESP stories

Global Stories

ESP stories

Nearly 18% of marketing emails miss inboxes, study finds
Customer Experience

Nearly 18% of marketing emails miss inboxes, study finds

Businesses risk losing nearly a fifth of email ROI as weak deliverability and patchy measurement blunt returns, according to new research.

By Joseph Gabriel Lagonsin • 4 min read • Tue, 14th Apr 2026
Easter marketing peaks in final week, Klaviyo finds
Customer Experience

Easter marketing peaks in final week, Klaviyo finds

Easter-related campaigns surge to 27 times baseline in the last week, leaving brands to compete for attention in a crowded final stretch.

By Kaleah Salmon • 3 min read • Thu, 2nd Apr 2026
The zero-click future: How to optimize your email strategy for AI
Customer Experience

The zero-click future: How to optimize your email strategy for AI

As AI becomes email's gatekeeper, marketers must shift from chasing clicks to earning VIP status through clean data and machine-friendly content.

By Edmund Ng • 5 min read • Thu, 19th Mar 2026
The impact of email verification on eCommerce success
Customer Experience

The impact of email verification on eCommerce success

Robust email verification is emerging as a must-have for eCommerce firms seeking higher conversions, lower costs and stronger trust.

By Edmund Ng • 6 min read • Tue, 27th Jan 2026
Constant Contact buys GURU event & education assets
Marketing Technologies

Constant Contact buys GURU event & education assets

Constant Contact buys GURU Conference, SubjectLine.com and Certified GURU to deepen its email marketing tools, training and community reach.

By Catherine Knowles • 4 min read • Fri, 16th Jan 2026
The email you almost sent: Why skipping verification costs you customers
Data Protection

The email you almost sent: Why skipping verification costs you customers

Skipping email verification can throttle your campaigns, wreck deliverability, and quietly bleed customers from every send you make.

By Edmund Ng • 5 min read • Tue, 30th Dec 2025
Aruba launches AIOps solution for improved IT efficiency
Internet of Things

Aruba launches AIOps solution for improved IT efficiency

The new capabilities supplement overtaxed IT teams as they grapple with increasing network complexity and the rapid growth of IoT.

By Shannon Williams • 4 min read • Fri, 16th Dec 2022
ESP acquires BraveGen in bid for energy efficiency
DataCentre infrastructure

ESP acquires BraveGen in bid for energy efficiency

New Zealand company ESP has acquired BraveGen, to create what it says is the country's largest energy efficiency and sustainability solutions business.

By Jessie Chiang • 3 min read • Tue, 10th May 2022
The king has left the building
Health Technologies

The king has left the building

Security specialist ESP has undergone a change of ownership with founder John King handing over the company keys to new owner Richard Crabb.

By Staff Writer • 2 min read • Thu, 1st Mar 2007

Stories from Other Regions

ESP stories

Topol unveils Lettr transactional email tool for Laravel
Unified Communications

Topol unveils Lettr transactional email tool for Laravel

Topol launches Lettr, a Laravel-first transactional email tool promising domain control and no-code templates for product teams.

By Catherine Knowles • 4 min read • Tue, 17th Feb 2026
Maestra's US customer base surges as brands ditch Klaviyo
Digital Transformation

Maestra's US customer base surges as brands ditch Klaviyo

Maestra's US customer base jumps 144% as DTC brands abandon Klaviyo for a single platform spanning email, personalisation and paid media.

By Sofiah Nichole Salivio • 4 min read • Fri, 6th Feb 2026