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Data Driven Stories - Page 6

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Data Driven stories

Bauer partners Experian on cross-platform audience data
Broadcasting

Bauer partners Experian on cross-platform audience data

Advertisers will gain a single audience framework across Bauer’s radio, audio and publishing brands, spanning 120 stations and 50 publications.

By Sean Mitchell • 3 min read • Thu, 16th Apr 2026
InMarket spotlights six brands for sales-driven campaigns
Marketing Technologies

InMarket spotlights six brands for sales-driven campaigns

Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.

By Sofiah Nichole Salivio • 4 min read • Thu, 16th Apr 2026
Tax Systems launches AI Assistant for cross-border tax
Document Management

Tax Systems launches AI Assistant for cross-border tax

Multinational tax teams could save hours each week as a new tool combines internal data with trusted cross-border research across 220 jurisdictions.

By Karen Joy Bacudo • 4 min read • Wed, 15th Apr 2026
Black & White Engineering names new CTO & innovation chief
Hyperscale

Black & White Engineering names new CTO & innovation chief

The consultancy is reshaping its senior technical leadership to meet rising demand for data-led engineering across global data centre projects.

By Mark Tarre • 3 min read • Wed, 8th Apr 2026
Why email automation fails without clean and verified data
Customer Relationship Management

Why email automation fails without clean and verified data

Poor data quality can derail automated campaigns, driving bounces, weak targeting and misleading metrics despite higher engagement potential.

By Edmund Ng • 6 min read • Wed, 8th Apr 2026
Gain Theory says insight gap is cultural, not technical
Data Analytics

Gain Theory says insight gap is cultural, not technical

Marketers are missing out on growth as 54% of business-to-consumer decision-makers say their teams’ insights are not actionable.

By Sofiah Nichole Salivio • 3 min read • Thu, 2nd Apr 2026
APAC cybercrime rises 12% as synthetic fraud surges
Gaming

APAC cybercrime rises 12% as synthetic fraud surges

Synthetic identity fraud is emerging as the fastest-growing threat, with more than one in 10 cases now involving false identities.

By Mark Tarre • 4 min read • Thu, 26th Mar 2026
Milestone turns video data into AI-driven intelligence
Software-as-a-Service

Milestone turns video data into AI-driven intelligence

Demand for real-time security insights is pushing airports and public spaces towards AI tools that can analyse hundreds of cameras at once.

By Anthony Caruana • 6 min read • Thu, 26th Mar 2026
InDebted launches Release for later-stage debt transfers
Fintech

InDebted launches Release for later-stage debt transfers

InDebted has launched Release, a late-stage debt transfer product for clients in Australia, New Zealand and Canada, as an alternative to sales.

By Karen Joy Bacudo • 4 min read • Mon, 23rd Mar 2026

Stories from Other Regions

Data Driven stories

Vistar Media expands Singapore team with three hires
Recruitment

Vistar Media expands Singapore team with three hires

Rising demand for programmatic outdoor ads in Singapore has prompted the adtech firm to add three senior staff and deepen regional support.

By Mark Tarre • 4 min read • Mon, 13th Apr 2026
VIOOH adds Orange Barrel Media & IKE screens to platform
Smart Cities

VIOOH adds Orange Barrel Media & IKE screens to platform

Advertisers gain access to 2,281 US digital out-of-home screens as VIOOH expands its programmatic reach across 27 cities.

By Joseph Gabriel Lagonsin • 3 min read • Fri, 27th Mar 2026
Buckaroo Capital brings merchant finance to Benelux
Fintech

Buckaroo Capital brings merchant finance to Benelux

Small firms in Belgium, the Netherlands and Luxembourg can now tap revenue-based working capital inside Buckaroo's payments portal.

By Karen Joy Bacudo • 3 min read • Thu, 26th Mar 2026
HG Insights launches AI platform for revenue growth
Data Analytics

HG Insights launches AI platform for revenue growth

The platform aims to help sales teams cut tools and improve targeting by combining account, contact and intent data with AI agents.

By Catherine Knowles • 4 min read • Thu, 26th Mar 2026
Open Media joins VIOOH for UK DOOH programmatic buying
UK expansion

Open Media joins VIOOH for UK DOOH programmatic buying

Open Media links with VIOOH to trade 42 UK digital out-of-home screens programmatically, offering 120m monthly impressions to buyers.

By Sean Mitchell • 3 min read • Wed, 25th Mar 2026
Clear Mountain Bank adopts Alkami digital platform
Data Analytics

Clear Mountain Bank adopts Alkami digital platform

Clear Mountain Bank rolls out Alkami's digital platform to modernise services, add data-led marketing and rival larger lenders' tech.

By Karen Joy Bacudo • 3 min read • Tue, 24th Mar 2026
Converge turns to KYND to power US cyber underwriting
Digital Transformation

Converge turns to KYND to power US cyber underwriting

Cyber insurer Converge taps KYND's risk intelligence to scale US digital underwriting while chasing profitable cyber insurtech growth.

By Catherine Knowles • 3 min read • Thu, 19th Mar 2026
UK unveils GBP £2.5bn push for AI & quantum growth
Hyperscale

UK unveils GBP £2.5bn push for AI & quantum growth

UK unveils GBP £2.5bn AI and quantum package, as tech leaders hail Sovereign AI Fund as signal of long-term innovation strategy.

By Shannon Williams • 3 min read • Thu, 19th Mar 2026