Data Driven Stories

Global Stories

Data Driven stories

Munich Airport uses Celonis to track baggage delays

Near real-time alerts could help the German hub spot bottlenecks earlier, reducing knock-on baggage delays for passengers and aircraft turnarounds.

By Sofiah Nichole Salivio • 4 min read • Yesterday

Customer Experience

Why does the channel need to turn partner feedback into strategy?

Structured feedback can help firms spot shifting demand sooner and steer product, messaging and investment away from guesswork.

By Will Morey • 4 min read • 3 days ago

Crypto

Fintech leaders hail digital payments & blockchain

Cross-border payments are becoming faster and more transparent, with stablecoins and data-driven lending broadening access for firms shut out by banks.

By Karen Joy Bacudo • 4 min read • 3 days ago

Fintech

Liner launches AI finance research tool for retail investors

Retail investors now have access to structured company research built from filings, market data and news, with reports refreshed every 20 minutes.

By Sean Mitchell • 3 min read • Last week

Marketing Technologies

Avery Dennison & Eventshop launch digital fan experiences

Fans will be able to unlock content and offers from jerseys, trainers and workwear by tapping NFC labels or scanning QR codes.

By Sofiah Nichole Salivio • 3 min read • Last week

Software-as-a-Service

Vieu launches Business Graph for AI business mapping

The platform aims to help sales and AI tools spot real executive ties, as businesses struggle to verify contacts that drive deals and hiring.

By Mark Tarre • 4 min read • Last month

eCommerce

Dentsu & Uber Advertising target football fans live

Fans shopping before kick-off are being targeted as advertisers chase last-minute beer, spirits and snack sales on Uber's platform.

By Sofiah Nichole Salivio • 4 min read • Last month

Software-as-a-Service

MaxMine expands into mining fleet management with AI

The move gives mine operators real-time visibility over fleet activity and could help cut costs as the market heads beyond USD $70 billion by 2030.

By Mark Tarre • 3 min read • Last month

Drones

Getac says ground control stations must evolve for ISR

Growing drone fleets are pushing defence teams to treat ground stations as command hubs that speed ISR decisions across multiple domains.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Amperity's CMO reveals how continuous decisioning fuels loyalty innovation

Retailers risk losing loyalty when AI acts on fragmented data, as shoppers now expect instant, relevant responses to every signal.

By Bridget Perry • 4 min read • Last month

Digital Signage

How connected retail technology is driving smarter, data-driven decisions

Connected store systems are helping retailers cut costs, react faster to demand and keep shelves, pricing and campaigns up to date.

By Paul Kyriakos • 4 min read • Last month

Stories from Other Regions

Data Driven stories

Digital Transformation

MC&V wins new business from We Are Social & others

The appointments signal growing demand for AI-led production as agencies and brands seek faster social content, live experiences and hybrid campaigns.

By Sofiah Nichole Salivio • 4 min read • Yesterday

Fintech

Ecommpay shortlisted in seven Payments Awards categories

Recognition across online payments, fraud prevention and AI could boost Ecommpay's standing as merchants seek broader reach and stronger controls.

By Sofiah Nichole Salivio • 3 min read • Yesterday

Customer Experience

UK consumers say 75% of marketing feels irrelevant

Irrelevant messages are pushing UK shoppers to tune out, with 35% more likely to unsubscribe after poor or repetitive marketing.

By Sofiah Nichole Salivio • 3 min read • 2 days ago

DevOps

Prophet hires senior duo as enterprise base surges

Rapid enterprise growth has pushed the decision intelligence company to bolster marketing science and cloud operations as customer numbers jumped 309%.

By Mark Tarre • 4 min read • Last week