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Advertising Technologies (Adtech) Stories - Page 36

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Advertising Technologies (Adtech) stories

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Advertising Technologies (Adtech) stories

Channel Factory expands team across Australia & New Zealand
Marketing Technologies

Channel Factory expands team across Australia & New Zealand

Channel Factory boosts its team by 20% across Australia and New Zealand, reflecting the growing need for advanced advertising solutions in a post-cookie world.

By Imee Dequito • 3 min read • Thu, 16th May 2024
Zitcha & Venvee to revolutionise in-store media measurement
Digital Signage

Zitcha & Venvee to revolutionise in-store media measurement

Zitcha teams up with Venvee to revolutionise in-store retail media measurement, offering advertisers a clearer view of campaign effectiveness and smarter investment insights.

By Sean Mitchell • 3 min read • Wed, 15th May 2024
Stitch becomes primary Tealium deployment partner in NZ
Digital Transformation

Stitch becomes primary Tealium deployment partner in NZ

Auckland-based Stitch, renowned for specialising in advanced customer data platforms, strengthens its status with designation as a key Tealium strategic delivery partner in New Zealand.

By Sean Mitchell • 3 min read • Mon, 13th May 2024
GumGum integrates Playground xyz into APAC ad suite
Marketing Technologies

GumGum integrates Playground xyz into APAC ad suite

GumGum integrates Playground xyz's media portfolio to strengthen its APAC business, advancing AI-driven ad solutions.

By Shannon Williams • 3 min read • Fri, 26th Apr 2024
Yahoo ventures into CTV space with Yahoo Identity Solutions
Marketing Technologies

Yahoo ventures into CTV space with Yahoo Identity Solutions

Yahoo Advertising ventures into the Connected TV space with Yahoo Identity Solutions, offering advertiser-empowering tools for omnichannel campaign measurability in Australia and Singapore.

By Catherine Knowles • 2 min read • Thu, 25th Apr 2024
Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users
Marketing Technologies

Google's Privacy Sandbox causes 30% ad revenue drop for cookieless Chrome users

Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.

By Kaleah Salmon • 3 min read • Tue, 16th Apr 2024
Wolt expands tailored ad service to aid partner growth
Customer Experience

Wolt expands tailored ad service to aid partner growth

Wolt enhances partner growth by launching its dedicated ad service, Wolt Ads, offering tailored strategies for both small independent businesses and international brands.

By Sean Mitchell • 3 min read • Fri, 12th Apr 2024
Four ways Automatic Content Recognition data unlocks advertising success
Network Infrastructure

Four ways Automatic Content Recognition data unlocks advertising success

Marketers harnessing ACR technology to understand Asia-Pacific consumer habits in real-time, offering targeted ads and optimised engagement strategies, amid third-party cookie depreciation.

By Janice Chan • 6 min read • Thu, 11th Apr 2024
Workday enlists rock icons for inventive 'Rock Star' campaign
Marketing Technologies

Workday enlists rock icons for inventive 'Rock Star' campaign

Workday launches a global ad campaign featuring rock stars Gwen Stefani, Travis Barker, and Billy Idol, aiming to reclaim the term 'rock star' for top business performers while highlighting its AI-driven enterprise platform.

By Kaleah Salmon • 3 min read • Tue, 9th Apr 2024
SQREEM Technologies acquires Melbourne's Trade Indy
Marketing Technologies

SQREEM Technologies acquires Melbourne's Trade Indy

Singapore's SQREEM Technologies acquires Melbourne's Trade Indy, pioneering a high precision, cookie-free audience targeting .

By Shannon Williams • 3 min read • Fri, 15th Mar 2024
IAS unveils industry-first ad clutter detection with AI-driven solution
Multi-factor authentication

IAS unveils industry-first ad clutter detection with AI-driven solution

IAS reveals its first-ever AI-based solution capable of detecting and avoiding ad clutter on websites, with the aim to enhance optimisation and deliver utmost efficacy in programmatic ad buying.

By Sean Mitchell • 3 min read • Wed, 13th Mar 2024
BlueZoo launches software for BrightSign's Series-5 media players
Digital Signage

BlueZoo launches software for BrightSign's Series-5 media players

Tech company BlueZoo has developed software to aid global retailer campaign assessments, offering new revenue streams and enhanced advertising transparency.

By Catherine Knowles • 3 min read • Tue, 5th Mar 2024

Stories from Other Regions

Advertising Technologies (Adtech) stories

M1 launches innovative sonic branding to enhance customer experience
Unified Communications

M1 launches innovative sonic branding to enhance customer experience

M1, Singapore's top telecom provider, debuts innovative sonic branding designed to resonate with their target audience and celebrate Singapore's diverse culture.

By Kaleah Salmon • 3 min read • Wed, 10th Apr 2024
Data Army & Hightouch team up to transform data solutions
Marketing Technologies

Data Army & Hightouch team up to transform data solutions

Data Army has partnered with Hightouch, a global Composable Customer Data Platform, to provide Australian businesses with innovative data solutions.

By Tom Raynel • 2 min read • Tue, 2nd Apr 2024
Cartelux appoints Kae Hum & Carla McAloon in strategic roles
Marketing Technologies

Cartelux appoints Kae Hum & Carla McAloon in strategic roles

Cartelux bolsters innovation strategy with hiring of industry leaders Kae Hum and Carla McAloon, as they work to expand beyond the automotive industry.

By Imee Dequito • 2 min read • Tue, 26th Mar 2024
Kartik Mehta appointed Channel Factory's head of Asia growth markets
Marketing Technologies

Kartik Mehta appointed Channel Factory's head of Asia growth markets

Kartik Mehta, tech sales expert with a background in global growth initiatives, is set to steer Channel Factory's expansion in Asia's emerging markets as the new Head of Growth.

By Imee Dequito • 3 min read • Wed, 20th Mar 2024
Australian retail media giant Zitcha expands into London
Marketing Technologies

Australian retail media giant Zitcha expands into London

Australian retail media giant, Zitcha, advances into Europe by launching London office, aiming to capitalise on rapid maturation of the European retail media market.

By Sean Mitchell • 3 min read • Wed, 13th Mar 2024