Each of the platforms has blended interest for all of our readers, more than 90 percent of whom are managerial level or above and 68 percent are directly involved in purchasing for their company.
An internal poll of subscribers to the Electronic Direct Mail suggested they are made up of about 30 percent each of engineers and middle managers, 60 percent are senior managers or owners of companies with up to less than 150 staffers and 10 percent CEO/COO for companies with more than 500 staffers.
